Sunday, December 14, 2008

Landscape Echoes 15 , A Book on Color and Marketing

Semi-Abstract Landscape


Semi-Abstract Landscape, painting by Jan Blencowe



About This Painting:


Artist: JanBlencowe
Title: Landscape Echoes 15

Media: acrylic
Size: 14 in X 11 in (35.6 cm X 27.9 cm)


Price: $300 + $10 shipping in the USA


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How to Purchase:
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I though this series had played itself out and that this would be the last one, BUT the color combinations in this piece have inspired me, as has a new book about color that I'm reading. It has some great explanations and fun, creative, inspiring exercises.

2009 is my year to get an amazing marketing and business plan together. I figure now is the time to work on it while the economy is slow so that when things turn around I'll be ready. To that end I've signed up for an outstanding marketing confrence specifically for artists. I'll have more info to share with you about that in the next few days. One of the things that drew me to this particular confrence is its choice of speakers, which includes, Molly Gordon, the creator of Authentic Promotion. I love this concept because it works with who you are and doesn't turn you into a used car salesman. I have a friend, a wonderful, intelligent woman who about 10 years ago decided to start a home business. It was a great product and I was her first customer, and bought lots from her because I loved the product too. She really wanted to be successful and she got the sales training tapes the parent company offered and listened to them over and over and dutifully put it all into practice. Trouble was it was annoying. She, herself, was a friendly person easy to talk too and she knew lots of people. But the sales training wasn't a good fit for her. Everywhere she went and everyone she talked to, in every situation, she would bring up her business. Don't get me wrong she wasn't pushy or obnixous but she forced a mention of her business into every situation. Sometimes it was inappropriate and sometimes just out of place. It left people rolling their eyes or staring blankly because mentioning her business was out of sync with what was being talked about. I already have a difficult time "selling" my artwork and I definitely don't want to come across as annoying so I hope this confrence gives me some great ways to be "authentic" when selling my paintings.

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